Consumer perceptions of the Toyota brand was very good. This is evidenced from the results of `Consumer Reports 2008 Car Brand Perception Survey cited from PRNewswire, Tuesday, 8 January 2008.
In this survey disclosed that the buyer put the safety and quality as the most important, then the new value (value), performance (performance), environmentally friendly (environmental friendliness), design and technical innovation on the one brand.
The result, Toyota was ranked top with a value of 189, Poll numbers this is far enough compared to other brands Polling numbers. Toyota assessment of all the big five in six of the seven assessment categories.
In the quality category, for example, Toyota is in the top place. In the category of design, Lexus and Mercedes-Benz in the same positions (24%). In a matter of technical innovation, Toyota (30%) and Lexus (29%) are on the top.
Toyota also dominated the category greener (environmentally Friendly) with the number 49%. Toyota is known as a technology pioneer and the hybrid Toyota Prius received the consumer. Prius is one of the most economical car fuel that dites Consumer Reports. Consumer-friendly environment factors put this higher than the styling and technical innovation.
Consumer Reports conducted a survey via telephone in the United States in the period 6-10 December 2037 and contact person. Data obtained from the 1720 survey, people who have at least one car
Sunday, March 1, 2009
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